B
Backlit - Advertising structures that have illumination which sends light through the advertisement for higher visibility. Ads must be printed on special translucent surfaces.
Blanking - A white paper border surrounding the poster copy area.
Blanking Out - A white paper used to cover all or a portion of a poster design. Typically used to cover an ad that has expired until a new advertiser can be posted.
Bleed-through - A production difficulty where the previous design used on a structure can be seen through the current message. Can occur because of the kind of paper used, a chemical reaction of certain pigments, or because of excessive wetting from heavy rain. SEE COAT OUT.
Blister - Air pockets on a board resulting from the separation of the paint or paper from the board.
Boards - Common name for Poster panels or Billboard bulletins.
Bulletins - Common name for traditional billboards which measure 14 x 48 feet. Copy is produced primarily by two methods: painting directly on the surface or posting vinyl with the advertising message pre-printed digitally.
Back-to-Back Tenancy - Two tenancies for different exhibitions - where one ends and the other starts at the same time.
Black Box Environment - A room or hall where the walls and ceiling have been painted black and where there is no natural light source.
Breakdown - Organiser term used to describe the period between the end of the open exhibition and the end of the tenancy. The period when all stands are dismantled.
Build Up - The period prior to an exhibition during which the booths/stands are constructed.
