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Setback- This is the distance that a structure is from the area where traffic flows. The more setback, the farther from the road the billboard is.
Showing- Total number of panels in a buy.
Snipe- This word has many meanings but commonly is referred to as a small piece of vinyl used to go over a part of your initial copy to change pricing or products advertised.
Spectacular- Outdoor display which is larger than normal or located in a specific area whereby it is unusual and "spectacular" to the viewer. Typically long term contracts only.
Spotted Map- A market map with dots or arrows to show the available locations for a buy.
Stacked Panels- Advertising structures built with each face set on top of the other
Surface Arteries- Major streets of city or town that are easily accessible.
Shopping centre displays- Backlit advertisement structure located at strategic points in shopping malls; usually two or three-sided.
