Importance of signage
Signage is a business's basic link to customers. This is true whether the sign's purpose is to promote impulse "stop and shop," to create awareness for the product or service for future reference, to reinforce other forms of media advertising, to influence purchasing decisions once the customer has stopped, or to physically mark the building site and location to aid motorists' safety.
"Modern signs have evolved to meet every place-based commercial communication need. The most advanced form of signage is represented by the expansion of the old 'false front' of early businesses to national franchise and chain identification signage systems, backed by major media advertising. Learning to use your sign skillfully will maximize your return on advertising spend."
