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Digital Signage

Digital signage is a type of electronic display showing information, commercials and anything of their choosing to a vast amount of people. It is a relatively new form of advertising and can take many different forms such as LCD, LED, plasma displays and protected images.

Digital Signage can be found in both public and private environments for example; retail stores and corporate buildings and airports.

Digital signage was first discovered in the 1970’s and was displayed in stores. They used VCR’s in highly visible places to attract customers. It was displayed on closed circuit television and everything was pre-recorded. Only recently broadband was introduced which enabled us to display high quality content which could be changed by just the click of a mouse.

Because digital signage is still very modern, people are only just starting to realize its potential. In the space of a few years time, the consumer market could revolutionise and we could be seeing huge screens everywhere. This is because of the constantly decreasing cost of LCD and plasma screens.

The benefits of digital signs are; that the contents can be changed easily, animations can be shown, signs can adapt to the audience and context, and this can even be done interactively. Also, in comparison to traditional printed signs, digital signage offers a superior return on investment.

China has the world’s highest number of digital signs, with the country’s largest digital signage firm operating an astonishing 120,000 screens.

Here are some examples of the purposes of digital signs;

Digital signs are either open or closed to the internet. This affects how the contents on the screen are updated. When there is not an internet connection, the signs are amended via USB sticks or DVD drives. Open networks (with internet access) allow stream data from other internet sources for example; RSS feeds. The availability and type of internet access such as wireless or broadband is completely dependent on the location and the client.

Because Digital signs require no paper or paint they are considered as more environmentally friendly than traditional signs, and can deliver sound as well as visual content.

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