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Outdoor media has become a vital element in advertising and the media mix. It plays a complementary role to several advertising tools and can also stand-alone. Outdoor has become a multi-billion pound industry that includes roadsides, above and below ground ads – and most recently, moving vehicles.
When we hear about outdoor advertising our thoughts automatically gravitate toward billboards and storefront signs. One medium within the outdoor arena that is sometimes overlooked is vehicle wrapping. Vehicle wrapping offers an advertising tool that doesn't wait to be seen but goes out and proactively markets itself. This approach is quickly becoming an outdoor standard as a cost-effective complement to billboards.
Long commutes are becoming more acceptable as the population moves farther out into the suburbs. These longer commutes also make it harder to reach potential customers. Those are prime demographics for most advertisers. And what better way to reach them than by sitting next to them for a couple of minutes at a traffic light?
The vehicle wrap can be thought of as a rolling billboard that's in constant movement and covers vast areas (including the places all the other media can't reach). Wherever consumers travel in the course of a day a vehicle wrap is sure to be there, driving your message home.
Vehicle wrapping is the new mobile outdoor advertising medium and seems to be popping up in every major city in the UK and abroad. Wrapping vehicles is about placing large detailed decals. Applying them to vehicles is a very sophisticated process involving being able to print on the vinyl films and perfectly cover the vehicle with that advertisement. A good wrap must be able to cover the windows but not impede visibility and its vinyl materials must be weather resistant to heat, UV, cold and wind. Adherence to the vehicle shell is important, as the wrap must stay on without it peeling off, before purposely being pulled off. Lastly, the vinyl must be easily removed without damaging the vehicle surface with an adhesive residue or even worse, stripping the exterior paint off the vehicle .