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A QR Code is a 2 dimensional barcode that can be viewed by QR scanners, mobile phones with a camera, and most smartphones with the correct scanning software installed.
Initially very common in Japan, where it was first used and created by a company called Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes.
QR Codes can be used to encode all sorts of information which allows anyone with a scanner or scanning software to read.
QR Codes can hoold hundreds of times more information than a conventional barcode.
QR codes can be seen everwhere and have many uses, from marketing a trailer for a movie to linking to a music download or linking to an information site.
QR codes have started penetrating marketing mechanisms and can be used for generating ticket sales, discount coupons, competition entry, geo location services or brand awareness through technology.
QR codes have become more common place in marketing circles and have been integrated into both traditional media and online or interactive campaigns.
Various Media where QR codes have been used include: Point of Sale stands, Point of purchase units, billboard ads, in store displays, event ticketing and tracking, trade-show management, business cards, print ads, competitions, direct mail campaigns, websites, email marketing, and couponing just to name a few.
QR codes are of particular interest to marketers, giving them the "ability to measure response rates with a high degree of precision" allowing for easier ROI (return on investment) calculation, thus helping justify spending on marketing budgets.
QR codes have also been used at trade shows and in conferences.
Pyramid Visuals can now offer to print Point of Sale material, Dump Bins, Point of Purchase stands any any other marketing material with a QR code which is then tied into analytics.
The customer can interact directly with a consumer via their point of sale stand.
QR codes can tie real world applications and point of sales marketing with online and social media by offering the ability to share information through the use of QR codes.
Tracking the effectiveness of your off line or realworld campaigns or marketing can now be monitored by implementing QR codes.
Benefits to consumers are endless and include;
Instant discount vouchers
Quick and easy Information on the go
Information can be stores for later use
Free to download information, videos, and images
Fun and adventurous to use
Could make purchase on mobile device without going to counter
Publishers and brands can enjoy a variety of benefits from QR codes;
Interacting directly with consumers interested in their product
Analytics, which POS unit, the area or stores consumers are interacting with the best
Giving up to date discounts and information
Data coming back from consumer if wanting to use the voucher ie age, sex, postcode etc.
Media can be stored on mobile device so has longevity┬á
Cheaper than field market research
QR Codes on POP units can be sent via wireless connection so can constantly update promotions
Next generation of POP/POS so it is ahead of the market.
More information on how to combine QR codes with your point of sale or any media can be obtained through Justin Murray.